New GTLDs

Here Is The Secret Behind The Trending New GTLDs

Technology, .mobile, .company, .sucks are among the trending new gTLDs. Are you tempted to change your current domain extension? Or your policy “old is gold” cannot allow you to embrace the new change taking place in the internet world? Also, it possible you are trying your foot in the virtual world. You are now wondering whether to join the old-fashioned and unsophisticated .com diehards or board on the new generic top-level domain bandwagon. Is there a difference in the two or whether your extension is .cow or .dog does not matter as long as you can reach your online audience? To know whether it matters, here are some of the top secrets behind the new gTLDs:

THEY ENHANCE YOUR BUSINESS IDENTITY
THEY ENHANCE YOUR BUSINESS IDENTITY
At one point of your browsing activities, you may have tried to search for a particular business website. However, the result you get gives you a hundred or a thousand links that are similar to the one you are seeking. For instance, you are searching for an educational institution, a college to be specific. Say St Mark Academy. Upon googling, you find almost a thousand links making it hard to determine which one is the college, high school, or kindergarten. Nevertheless, with the current domain, it is easier to separate cows from buffalos. If you are registering a domain name for St. Mark Academy College, you can go for a .college domain extension. This way you create a distinct identity for your business in the virtual market.
ALIGNING OLD AND NEW BRANDS UNDER ONE ROOF
ALIGNING OLD AND NEW BRANDS UNDER ONE ROOF
As you know, innovation is the key to remaining relevant in the market. Each year companies launch new products to satisfy current market needs as well as attract new customers. Despite this, people will only buy products from producers they have built trust in the past. This fact maybe poses a challenge when you want to step a website for your new product line. With the new TLDs, this problem found a solution.

Here, you can use the known brand name as your domain extension for all your subsequent brand web pages. For instance, if Apple starts a new product line offering portable devices, it can use .apple as the extension of the new product website. As such, the trendy gTLDs enable entrepreneurs to unify their current and upcoming brands which make it easier to market them and win customer acceptance.

AN UPPER HAND IN ERADICATING COUNTERFEITS
AN UPPER HAND IN ERADICATING COUNTERFEITS
When you succeed in any venture, there are those evils of success that will follow you. As you know, enemies and optimists exist in all walks of life. Some aim at pulling you down while others look for an opportunity to benefit from your sweat for free. Some advice there!
In the virtual world, the same principle is in operation. When your brand becomes popular, the fraudster will align with it and develop counterfeit websites. Notably, the development of technology is enabling fraudsters to establish a perfect match for your site that is hard for your audience to notice the difference.
Thus, they will transact business in the fake website thinking they are on the right track. If they lose cash in the process, you will carry all the blame. Such occurrences will tarnish your image and result in lost glory.
Luckily, you can now have a reason to smile. Unlike the generic top-level domains, you can register a domain extension with your popular brand that you have total control over. This means no one can use it without your permission. As such, you get the upper hand in fighting fraud and online domain-based crimes since the fraudster cannot develop a counterfeit website for your brand.
Isn’t all these good ideas? Now you know the reason for obtaining a new gTLD.